A polished property video starts before animation. It starts with permission, selection, and a clear reason for every frame to exist.
Use 9:16 when discovery is the job
Vertical video fills the phone and fits Reels, Shorts, and TikTok. It rewards strong single-room compositions and concise pacing, but wide interiors often need thoughtful crops.
Use 16:9 when the property needs room
Horizontal frames preserve wide rooms, exterior elevations, and cinematic movement. They fit YouTube, presentations, and embedded listing experiences more naturally.
Direct once, compose twice
A good storyboard identifies safe focal points and overlay zones for both formats. Generate or crop with those zones in mind so each export feels authored rather than automatically resized.
Put the workflow to work.Import the listing. Direct the reel.Create free account