Instagram Reels and TikTok for discovery beyond your existing audience, YouTube Shorts for search-driven and local intent, Facebook for older buyer demographics and local groups, and the listing page plus client email where the viewer already has intent. Export natively for each rather than reposting a watermarked download.
Instagram Reels
Still the strongest single platform for real estate reach in most markets. Reels distribute well beyond your followers, and the audience skews toward buying and renting age. Vertical 9:16, with the hook in the first frame.
TikTok
Highest ceiling for reach and the least dependent on follower count, but the audience skews younger and further from transacting. Valuable for building an audience over years rather than selling this week's listing.
YouTube Shorts and search
Underused in real estate. YouTube is a search engine, so neighborhood and market content continues to be found months later. This is the platform where content compounds instead of expiring in a day.
Facebook and local groups
Often dismissed, but it reaches an older demographic that is closer to actually transacting, and local buy-sell and community groups can outperform every algorithmic feed for a specific listing.
The places people forget
The listing page itself, your email to the seller, the showing follow-up, and your listing presentation. These reach people who already care, which makes them the highest-conversion placements you have.
Last reviewed September 2, 2026